The LOGO fuses feline traits into a “W” cat, embodying curiosity, love for
novelty, playfulness, and a nonconformist spirit—traits that align closely with
the personality of trendsetters/hipsters. Swag represents self-expression and
attitude: it’s a confident state of mind and a cool & sexy lifestyle. It’s
widely used to describe someone whose clothing or demeanor is highly
distinctive—a leader, never a follower. In short, swag showcases a person’s
style, appearance, and personal charm.
