BaXianSheng
八仙生

卓美优秀毕设辅导班作品

Zhuomei Excellent Graduation Tutoring Class Works

品牌理念及缘由

ACTVITY THEME

八仙与道教许多神仙不同，均来自人间，而且都有多彩多姿的凡间故事,之后才得道，与一般神仙神圣庄严的形象截然不同，所以深受民众喜爱。“八仙”不受玉皇大帝的管辖，不司专门神职，放荡不羁，游踪不定，所以被称为“散仙”。“八仙”神通广大，法力无边。所到之处，专干打抱不平、惩恶扬善、抑富济贫、医人疾病、救人苦难、超度点化的仙活。宋、元以来因多数受玉帝敕封的神仙只吃糕、不降妖，于是百姓们便奉“八仙”一一未受玉帝敕封的散仙为救世主、大恩神。又因“八仙”之像有老有少、有文有武、有男有女、有贵有贱，各阶层人们均能找到自己理想的代表仙物,故人们常把自己的美好愿望寄托在“八仙”身上。人们最爱神“八仙”是历代仙群体。

以八仙过海的故事为主导，体现品牌文化。用八仙作为礼品文化品牌的IP,使礼品携带着人们美好的祝福。八仙代表了中国传统文化的神，祖，礼、福的文化内容，是中国传统文化的缩影，与节日，祈福，民俗，人情世故息息相关。若是 在送礼的时候，加上了一份祈福的心意，岂不美哉？为了让 更多年轻人接受传统文化的融入，打造新意的礼品文化，打造中国“新潮”式礼品品牌，弘扬中国文化。

Led by the story of the Eight Immortals crossing the sea, it embodies the brand culture. Using the Eight Immortals as the IP of gift culture brands, making gifts carry people's beautiful blessings. The Eight Immortals represent the cultural content of gods, ancestors, rituals, and blessings in traditional Chinese culture, and are a microcosm of Chinese traditional culture. They are closely related to festivals, blessings, customs, and human relationships. Isn't it beautiful to add a blessing when giving gifts? In order to enable more young people to accept the integration of traditional culture, create a new and innovative gift culture, build a "trendy" gift brand in China, and promote Chinese culture.